Our Approach

Control Equity Group invests in business with the clear strategic motivation of being a business builder, committed to advancing well-positioned middle-market businesses that have the potential to improve operationally, strategically and financially. CEG looks for companies with specific fundamental qualities:

  • Innovation in the form of products or superior service delivery
  • Management team that CEG recognizes as having the capability and drive to implement Strategic vision established as part of the investing criteria
  • Strategic position relative to their competitors
  • Ability to generate free cash flow

CEG portfolio companies have strong management teams capable of producing and executing long term business plans. Our executive teams implement and execute realistic, strategies identified to create businesses that can significantly increase revenues and profits. While making good investment decisions is important, management excellence and strategic execution are critical in our evaluation of successful businesses.